My Expertise

I'm known for being a digital "veteran," having started working in the industry in the mid-1990's.

Some of favorite accomplishments have been leading the editorial efforts for some of the world's biggest and most beloved brands in the world -- Delish.com, GoodHousekeeping.com, and Prevention.com . But I've also loved working with non-profits and start-ups since I feel my best when I'm rallying around a common vision.

My core areas of expertise include:

Copywriting for brands, social media, and digital experiences.
Developing distinct and consistent brand narratives and editorial voices.
Original content creation and curation in all formats -- articles, infographics, videos, listicles, blogs and everything in between.
Editorial management including editing, reworking, proof reading, managing writers and editorial calendars.
Creation of landing pages with strong calls-to-action.
Full service email campaigns, from list management to execution.
Sales and marketing collateral like one-sheets and powerpoints.
Competitive marketplace analyses from content and user points of view.
Brand voice guidelines, editorial direction and marketing "playbooks"
Launch and relaunches of content-driven digital experiences.

I have worked with all types and sizes of companies -- B2C, B2B, SaaS, non-profits, start-ups and others.

I bring category expertise in all health, medical and wellness topics, as well as food and wine, beauty and style, diet and exercise, shopping and travel, and pets and entertainment.

And, before you ask: Of course, I know how to use SEO for research purposes. Better still, I know how to use SEO to inform content but not sacrifice your brand’s identity. I've also gone knee-deep into AI -- the good, the bad, the ugly -- and I understand how to use it successfully, yet cautiously.