I've been called a copywriter...
a content strategist...
a brand marketer...
and a communications expert.
I answer to all of them.
I have experience with all types and sizes of companies -- B2C, B2B, SaaS, non-profits, start-ups and others.
My core areas of expertise include:
Copywriting for all formats - website, ads, services, etc.
Distinct and consistent brand narratives
Original content creation and curation.
Editorial management including editing, reworking, proof reading, managing writers; AP Style.
Sales and marketing collateral
Board and investor presentations
Brand voice guidelines, editorial direction and marketing "playbooks"
Launch and relaunch of content-driven experiences
And, before you ask: Of course, I know how to use SEO for research purposes. Better still, I know how to use SEO to inform content but not sacrifice your brand’s identity.
I bring category expertise in all health, medical and wellness topics, as well as food and wine, beauty and style, diet and exercise, shopping and travel, and pets and entertainment.