My core areas of expertise include:
 

• Copywriting for all formats - website, ads, services, etc.

• Distinct and consistent brand narratives

• Original content creation and curation.

• Editorial management including editing, reworking, proof reading, managing writers; AP Style.

• Landing pages

• Email campaigns

• Sales and marketing collateral

• Board and investor presentations

• Brand voice guidelines, editorial direction and marketing "playbooks"

• Launch and relaunch of content-driven experiences
   

And, before you ask: Of course, I know how to use SEO for research purposes. Better still, I know how to use SEO to inform content but not sacrifice your brand’s identity.

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I bring category expertise in all health, medical and wellness topics, as well as food and wine, beauty and style, diet and exercise, shopping and travel, and pets and entertainment.