Throughout the relaunch of AKC.org, they asked me to write marketing copy based on the content direction I had provided. I wrote everything from site labels and explanatory text to full-length marketing pieces about their various programs.
I've done a wide variety of work for AKC.org. First, I started with a content strategy. Then they asked me to write various things, everything full-length editorial pieces to promotional pieces about their many programs, especially Sports & Events. A few months later after the relaunch, they asked me to write several pieces for their new Disaster Preparedness Center.
AKC Disaster Preparedness Center: